Innovation
Product innovations that make providing care a little easier.
Since 1975, Apothecary Products has been dedicated to enhancing consumer health and wellness. Our approach focuses on developing products to meet evolving consumer and customer needs with considerations for trends such as aging in place, pill regimens, and design preferences.
Our process of innovation is specifically aimed at developing new retail products that empower individuals in their self-care routines and new pharmacy products that assist pharmacists in their work. Our focus on improving both pharmacist and consumer experiences helps to ensure universal access to dynamic, high-quality solutions, and above all we remain committed to make providing care a little easier.
Our process for product innovation
Step 1: Gather Insights
We begin by understanding consumer behavior by gathering data through surveys, interviews, and observation techniques. This process reveals a comprehensive picture of consumer lifestyles and preferences and is foundational to not only highlight current trends but also pinpoint potential gaps in the market. The outcome is insights into the innovative self-care solutions that would truly resonate with users.
Step 2: Brainstorm Ideas
Next we shape the gathered consumer insights into a tangible concept. This involves brainstorming potential products that not only meet the identified needs but also stand out in the market. We pressure test the ideas with questions like ‘what if’ and ‘what happens when,’ to ensure the idea is both innovative and feasible. This stage is crucial as it sets the direction for product development, product design, features, and ultimately, customer satisfaction.
Step 3: Develop Products
With concepts in hand, the focus shifts to transforming the initial designs into tangible products. Our team is involved at every step, ensuring that every aspect of the product meets industry standards. This process guarantees that new products are not only effective but also safe and reliable for consumer use.
Step 4: Share With Partners
The final step is to identify and collaborate with key innovation partners to bring new products to market. This collaboration is crucial as it validates our wellness product development process and imbues fresh insights and cutting-edge expertise into our process. Together with these partners, we bring innovative solutions to the marketplace that stand out as product leaders.